Slideshow: Why Your Marketing Should Change Now
* One Caveat about this slideshow:
On slide No. 19, HubSpot says that 70% of the links that search users click are organic. I think this can be a little misleading, and be intrepreted that pay-per-click or PPC search advertising has little value, as compared to organic or SEO listings. There are many different factors to consider when deciding which has more value — pay-per-click vs. organic.
Most marketing pros would agree that both tactics are an important part of any search engine marketing (SEM) campaign, because they can compliment each other. When it comes to the search engine results page (SERP), what should matter to you as the business owner is how many of the listings — organic and paid — belong to you versus how many belong to your competion. Every space that you own is a space that they do not. And it’s OK, if more of your traffic clicks on your organic or SEO listings instead of your PPC listings, because it is PAY-PER-CLICK. If they don’t click, you don’t pay.
And yes, there’s the issue of your Quality Score, but that’s a topic for another day, and probably more information than you wanted to know.
SEO takes time to build, while PPC is a quick traffic builder.
Bottom line: they can work together.
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