Julia Child changed the history of cooking    If you watched  – and loved the movie Julie & Julia — like I did, then you know that Julia Child stumbled into cooking during her 40s, while living in France with her diplomat husband.   So, what did I learn about marketing from Julia Child …   1. Don’t Give Up Julia had a genuine desire to learn French cooking — but was told she would never...

The buying cycle is changing. You’ve noticed the shift. Now, it’s time to do something about it. Take a minute and watch this slideshow from HubSpot, and when you’re ready, let’s chat. Transform Your Marketing * One Caveat about this slideshow: On slide No. 19, HubSpot says that 70% of the links that search users click are organic. I think this can be a little misleading, and be intrepreted that pay-per-click or PPC...

  Choosing a marketing agency you can work with is crucial to the success of your business.   In this increasingly competitive business environment, it’s harder to run a business without a strong marketing team. As a business owner or marketing director, your time is already spread thin. You know you need to oursource some or all of your marketing projects, but you hestiate because it can be an overwelming task to...

Let’s imagine for a moment that you’re in charge of sales. Your task: increase the bottom line. Fast.   So, how do you do that?  Grab a megaphone and start hawking. Well, that could work, but maybe you’ll want to try some of these short-term strategies with your Internet marketing agency to increase awareness of your widget.     Three Short-Term Online Marketing Tactics Decide what’s important to your business. Your...